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18 hours ago
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The "rich mom" aesthetic is making waves this summer in the swimwear department. If you're on the hunt for a new swimsuit, skip loud logos and trendy cuts in favor of pieces that feature clean lines and neutral tones. We're talking suits that drip with an effortless "I vacation in St. Barts" vibe. Not quite sure which styles will help you nail the "quiet luxury" look? I've got you covered.
I turned to celebs like Gisele Bündchen, Gwyneth Paltrow and Jennifer Lopez, who exude rich-mom style, to see which swim silhouettes they wear. Think classic maillots, timeless black two-pieces and suits with elevated details. And here's the best part: You don't have to be rich (or a mom!) to embrace this trend. I rounded up a variety of options that channel that cabana-class grace without the hefty price tag. Prices start at just $27 and don't go higher than $150, so go ahead and score that "old money" look for less.
Simple maillots
Elevated, chic, and timeless — a simple one-piece maillot is the swimwear equivalent of a little black dress. Gisele Bündchen’s high-cut suit elongates the figure, while the scooped neckline reveals just enough skin. Here are three affordable lookalikes with the same effortless appeal.
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Elevated one-pieces
Rich moms like Rosie Huntington-Whiteley take swimwear fashion next-level by reaching for styles that incorporate thoughtful details. Think buckled straps and metallic accents that turn even the simplest suit luxe. These touches deliver instant poolside prestige.
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Chic halternecks
There’s something effortlessly sophisticated about a halterneck swimsuit — it blends classic glamour with subtle allure. The neckline highlights the shoulders and décolletage, offering a flirty, vintage Riviera vibe. Jennifer Lopez nails the look, and if her style feels too bold, we’ve found chic options with more coverage but the same glam appeal.
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Nautical stripes
Striped swimwear — especially in classic color combos like navy, black, red and white — evokes a nautical aesthetic that screams, "I belong to a yacht club." Whether you wear the style on its own or take a tip from Sofia Richie Grainge, who layers hers under light linen pieces, you'll get a breezy look that feels oh-so-coastal elite.
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White V-neck suits
Martha Stewart made waves when she appeared in this crisp white Monday Swimwear stunner on the 2023 Sports Illustrated Swimsuit issue cover. The suit features a waist support panel and wide straps for added bust support. If the deep neckline is more than you're comfortable with, don't worry. We found similar suits with the same luxe feel and more coverage. All in the same color that screams wealthy — because only a rich mom would be blissfully unconcerned about stains.
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Sleek one-piece bandeaus
Want to avoid tan lines this summer? Follow Chrissy Teigen’s lead and try a strapless one-piece. A solid bandeau is timeless, flattering, and effortlessly luxe. For extra support, look for styles with removable straps — like the ones below.
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Classic black bikinis
Gwyneth Paltrow proves that a black bikini never goes out of style. Her minimalist two-piece exudes sophistication, especially with its bra-like back clasp — more polished than a typical string bikini. While the Goop founder's sleek look reveals plenty of skin, we've found equally stylish options with a bit more coverage. Perfect for those seeking comfort and that coveted quiet luxury.
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