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Russian (RU) The German company expects sales for its namesake brand to grow at a double-digit rate in markets including North America
Adidas ADS -1.77%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE -1.39%decrease; red down pointing triangle seeks a turnaround to revive its struggling brand.
The German sporting-goods company embarked on its own revamp after Bjorn Gulden took the helm in 2023, taking steps to reposition its brand and clear out excess inventory. The company said its sales in North America and the region that includes China returned to double-digit growth in the fourth quarter.
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