Belluscura stock plummets by 50% after nixing annual forecast amid Trump tariffs

Ross Law

Tue, Apr 8, 2025, 10:48 AM 2 min read

Belluscura’s stock price has crashed by almost 50% after announcing plans to scrap its 2025 guidance due to uncertainty stoked by the Trump administration’s imposition of 54% tariffs on goods imported from China.

Founded in the UK and listed on the London Stock Exchange (LSE), the US-headquartered medical device company develops portable oxygen concentrators for lung disease.

Belluscura previously announced it expected to make over $16m in annual sales, with revenue in 2025 forecast to be ‘not less’ than $12.7m. In an April 8 statement, the company said it was “currently assessing” the potential financial implications, risks and opportunities of the imposition of tariffs, and the 54% tariff (previously 20%) for goods imported from China in particular, given a “significant proportion” of its portable oxygen concentrators, raw materials and components are currently manufactured in the country.

Due to this, the company said it was withdrawing its previous market guidance for the current year ending 31 December 2025. Following the announcement, Belluscura’s stock dropped by almost 50% to £0.65 per share.

Belluscura added that it expects to make a further announcement once it has been able to ‘better assess’ the situation, including possible subsequent developments.

Trump has remained bullish about the tariffs since their announcement last week, stating that “sometimes you have to take medicine to fix something” in an allusion to what the president views as a broken global trade system.

Some countries such as the UK and Saudi Arabia will face only a ‘baseline’ tariff of 10%, which went into effect on 5 April.

Tariffs for other regions, which President Trump has called the ‘worst offenders’, including the European Union (EU) as a collective, Japan, and China are facing tariff rises of 20%, 24%, and 54% (including earlier tariffs) respectively, which will go into effect from 9 April.

Following the tariff announcements, China retaliated by outlining plans to impose 34% tariffs on US imports. The action resulted in Trump posting to his social media platform, Truth Social, that if China failed to withdraw its 34% increase above their “already long-term trading abuses” by 8 April, the US would impose additional tariffs on China of 50%, effective 9 April.

An additional 50% levy on Chinese imports would bring the total tariffs meted out on the nation to 104%. For its part, China is digging its heels in and has pledged to “fight till the end” against what it said was a situation that amounted to “naked extortion” with an “utterly absurd” logic in an article published today (8 April) on state news outlet Xinhua.