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Better Homes and Gardens Real Estate Heritage Group has acquired Manchester, Tennessee-based Advantage Realty Partners in a move to strengthen its presence and market share across middle Tennessee.
The acquisition brings the firm’s total footprint to three offices and roughly 80 affiliated sales associates.
Melissa Sterling, principal broker and owner of Better Homes and Gardens Real Estate Heritage Group, said the acquisition aligns with the firm’s strategy of growth through shared values and professional development.
“We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brand’s robust tools, technology and support,” Sterling said. “As part of our continued effort to expand our market presence in Middle Tennessee, we looked for a company that shared our values and Advantage Realty Properties was a great fit.
“We both emphasize collaboration over competition, professional development, and a culture of excellence that helps agents and clients alike succeed with confidence. This acquisition expands our bench of knowledgeable professionals and adds regional expertise in neighboring counties, strengthening our service to a broader footprint without sacrificing local insight.”
Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand. Lora Umbarger will continue in her role as principal broker, while Mitch Umbarger plans to focus on his sales practice.
“We are thrilled to be part of Better Homes and Gardens Real Estate,” Lora Umbarger said in a statement. “This is a great move for us. Joining forces with Melissa and her team isn’t just about expanding — we’re evolving together. It is an opportunity for the agents to grow — personally and professionally.
“With increased support, branding power and fresh tools, we look forward to leveraging a comprehensive marketing platform, expansive learning resources and a continued focus on culture. What an exciting time to be a part of something with both heart and horsepower.”
Newly affiliated agents will gain access to BHGRE’s training platform, Be Better University, and the brand’s suite of marketing tools, including the luxury-focused Distinctive Collection platform.
The deal follows a similar expansion in November 2024 when the company joined with Baker & Cole Properties, which now operates as Better Homes and Gardens Real Estate Baker & Cole.
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