Could SharkNinja Be a Millionaire-Maker Stock?

Billy Duberstein, The Motley Fool

Sun, May 11, 2025, 9:30 AM 5 min read

• SharkNinja's first-quarter earnings report showed the company's resilience.

• Despite the tariff threat, the company raised its EPS guidance for the full year.

• While other retail goods companies are retrenching, SharkNinja is all systems go.

• 10 stocks we like better than SharkNinja ›

If one thinks of companies most affected by the Trump administration's tariff policy, it would probably be retail consumer goods companies that have a large part of their manufacturing in China. However, SharkNinja (NYSE: SN), which had sold off on the back of those very tariff fears, just posted an impressive first-quarter report, even raising its revenue and profit guidance for the full year.

The company's resilience and adaptability in the face of a near-worst-case scenario were impressive and show why this emerging consumer goods juggernaut could be a millionaire-maker stock.

Consumer appliance companies aren't generally thought of as exciting. However, SharkNinja, which just went public in mid-2023, has taken an aggressive approach that seeks to disrupt the industry.

In every category, SharkNinja always aims for five-star-rated products developed with deep input around customer pain points and perspectives, which have the potential to generate intense brand loyalty and go viral. SharkNinja then puts its intensive marketing research to its 1,000 cross-functional engineers and designers to build the highest-quality product it can to solve those problems. The company describes itself not as a consumer products company as much as a "problem-solving engine."

That engine can be applied to a number of household goods and products. So, while the Shark brand began in vacuum cleaners, and Ninja began with blenders, SharkNinja has since expanded to 36 total subcategories across cleaning products, cooking and beverage products, food preparation, and beauty products.

The consistent innovation of existing products and the determination to enter new product categories each year have enabled 21% average revenue growth since 2008.

While SharkNinja has an impressive history, the stock sold off this year on the announcement of the Trump administration's tariffs. At first glance, this would seem like a death knell for the company, given that it has a large part of its manufacturing in China. While SharkNinja has diversified outside of China in recent years, it still has a lot of operations there. It has expanded only to other low-cost countries in Southeast Asia, including Malaysia, Singapore, Indonesia, Thailand, and Vietnam.