DJ Lagway Lands Lamborghini NIL Deal in Power Move

What’s faster than a DJ Lagway spiral? Maybe the Lamborghini he just partnered with.

In a deal that’s revving up the college football NIL world, Florida Gators quarterback DJ Lagway announced a new endorsement with Lamborghini Orlando. Lagway’s move that positions the sophomore star as one of the faces of modern college athletics.

“Would you choose the orange or the blue Lamborghini?” Lagway teased on Instagram, alongside photos of him posing with the two Gator-themed luxury vehicles. The event, hosted by Lamborghini Orlando, drew fans to meet the 19-year-old’s star.

Lagway, one of the nation’s highest-valued NIL athletes, holds a current evaluation of $3.7 million, according to On3. His portfolio already includes high-profile brands like Gatorade, EA Sports, Nintendo, and Epic Games, but this latest partnership pushes his brand further.

On the field, Lagway’s rise has been just as headline-worthy. After leading the Gators to a perfect 5-0 record in games he started last season, he returns as the full-time starter with 1,915 passing yards and 12 touchdowns under his belt. With one of the SEC’s most loaded offenses, including targets like Tre Wilson and Dallas Wilson, and a dynamic backfield duo in Jadan Baugh and Ja’Kobi Jackson, Lagway is poised for a breakout season that could vault him into the Heisman conversation.

And now, he’s doing it all with Lamborghini-level swagger.

Lagway is building his own empire in Gainesville, merging elite athleticism with big-brand appeal in a way rarely seen in college sports.

The Gators kick off the season in The Swamp on August 30 against Long Island University, and the buzz is already deafening. If Lagway keeps this momentum, Lamborghini won’t be the only brand gunning for a piece of his spotlight.