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Drum roll, please: Here are the 18 most anticipated products we discovered this month

You know what they say: There's always something new around the corner. And when it comes to retail, that adage couldn't be more true. Between boundary-pushing brands hitting the market for the first time and companies expanding their product offerings in notable ways, trying to keep up with all that newness can be overwhelming. That's where I can help.

Each month, I'll be compiling the most exciting new product launches from reputable brands you already know and love (or should learn about right away). My picks are based on whether we think these items will make a splash in the market and — most importantly — whether you'll actually use them in your day-to-day life. We compared each product's specs and price to similar items already on the market to gauge uniqueness and determine whether it made the cut. And man, did we find some real winners this month, like a new Ninja ice cream maker and a powerful handheld Dyson vacuum.

From new beauty drops to cutting-edge kitchen launches, keep scrolling to get the scoop on the most anticipated products of February 2025.

The most anticipated product launches of February 2025

Launch date: February

While we've tested (and loved) HexClad's pans, this new knife kit has gotten our attention. This duo from the Gordon Ramsay-approved company is made up of a chef’s knife and a serrated sandwich knife and, together, they can handle pretty much any job in the kitchen. Use the chef's knife to slice and dice all of your ingredients, and reach for the serrated knife when you need to cut bread, bagels or soft-skin fruits. Pro tip: You can also use the rounded tip of the bread knife for spreading dips and schmears.

These knives have everything we look for in a quality set, from durability to strength and sharpness. Whether you're just getting your feet wet in the kitchen or are practically a pro, this knife set is a worthwhile buy.

$169 at HexClad

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Available in five sizes, HexClad's Hybrid Fry Pan is a kitchen workhorse. It's nonstick, oven- and dishwasher-safe and has a lifetime warranty.

This pan is also a favorite of Yahoo's Lisa Schweitzer, who, after extensive testing, raved that "it's durable, sears fish beautifully and turned out golden-brown pancakes. Plus, the ability to throw it in the dishwasher is a real bonus."

$120 at HexClad

If you're ready to completely overhaul your knife collection, check out HexClad's six-piece set. Complete with a chef's knife, a bread knife, a santoku knife, a utility knife, a paring knife and a honing steel, this kit will set you (and your kitchen) up for success.

"Incredibly sharp and well made," raved a buyer. "They hold their edge and the handles fit well in your hand. We are as pleased with the knives as we are with the pans. I see a long-term relationship developing with HexClad."

$379 at HexClad

Launch date: March

Spring-cleaning season is almost here, so now's the time to upgrade your bedding. Barefoot Dreams, the brand behind some of our favorite blankets, is launching new linens that we're already dreaming of.

The Washed Bamboo Bedding set includes a duvet cover, fitted pillowcase set, flat sheet and fitted sheet and comes in the brand's core colors (think dreamy pastels and neutrals). Each 100% bamboo piece looks like linen but has the softness that the brand is known for. 

You can purchase the duvet cover, fitted pillowcase set, flat sheet and fitted sheet individually or opt for the sheet set that includes a flat sheet, fitted sheet and two pillowcases.

$98-$458 at Barefoot Dreams

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Barefoot Dreams' blankets are beloved by celebs like Chrissy Teigen and the Kardashians and, yes, they live up to the hype. Ridiculously soft and available in tons of prints and colors, this throw would be a welcome addition for any couch or bed that you don't want to leave anytime soon.

"Purchased this as a housewarming gift for a friend and she LOVED it," said one fan. "Such a trendy aesthetic and so soft as always!

$148 at Barefoot Dreams

In need of a great gift? These Oprah-approved socks are a sure crowd-pleaser. Available in three color combinations, they're insanely plush and a winning pick for your hard-to-shop-for bestie, spouse or in-law.

"Our family is obsessed with cozy socks, which means we have many. I bought these as holiday gifts and, within seconds, the consensus was that these are definitely the coziest of all," said one sock connoisseur.

$58 at Barefoot Dreams

Launch date: Feb. 7

When Shark launches something new, we take notice no matter whether it's a beauty tool or a home essential. After all, we've tested several Shark products over the years, from vacuums to a couch cleaner, and the company’s products always top our best lists.

Save yourself a trip to the medspa and invest in the Shark CryGlow instead — it offers four complete treatments. This wearable gadget is an under-eye cooling, LED anti-aging and acne-clearing mask that aims to help you get (and retain!) a youthful glow.

With the help of high-energy LEDs and infrared lights, this mask aims to combat fine lines, sagging skin, breakouts and more. I've been testing this mask and my initial thoughts are that it's wildly easy to use, the programs are nice and quick and the cooling eye patches work way better than I anticipated. Basically, it's becoming my new obsession. 

The mask was developed with dermatologists, is backed by clinical testing and is FDA-cleared, so you can feel confident using it at home. 

$350 at Shark

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Skip the pricey trip to your hairstylist and give yourself a salon-worthy blowout every day at home with Shark's FlexStyle. This Yahoo editor-approved kit includes a blowdryer base with five attachments that'll help you achieve any style you're looking for. And yes, it works on all hair types. In fact, there are two sets to choose from — one for straight/wavy hair and one for curly/coily hair. 

Yahoo's Ellie Conley called the FlexStyle "the most powerful hair tool I've ever used" after testing it out. She applauded the gadget for its versatile attachments and a lightweight design that doesn't tire out her arms.

$250 at Shark

Don't forget about Shark's bestselling vacuums, including this beast with up to 70 minutes of runtime. This cordless model earned a spot on our list of the best Shark vacuums for 2025

Yahoo home writer Kristin Granero says: "Despite being a stick vacuum (and therefore lighter-weight), this model had no problem mowing down all kinds of dirt and debris, auto-adjusting to optimize for different floor types and other variables."

$380 at Shark

Launch date: May

Chef iQ's upcoming countertop oven wants to change the way you cook. The Chef iQ app controls this smart oven, and the gadget features a touchscreen display and a speaker that will help walk you through the cooking process. According to the brand, this oven heats 40% faster than any other air fryer on the market. 

You can use the Chef iQ MiniOven to bake muffins, cook fish, roast chicken and more. And again, thanks to the app and clear, user-friendly display screen, you don't have to be a pro to cook restaurant-worthy meals. Think of this oven as the patient foodie friend who'll walk you through your favorite recipes step by step. 

$299 at Chef iQ

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Take the guesswork out of cooking when you use the Chef iQ Sense. This smart thermometer connects to your phone so you can get real-time alerts about whether dinner is actually done. This thermometer boasts 40 hours of battery life, can withstand temperatures of 752ºF and is waterproof, so clean up is easy.

"I like it well or medium well, he likes it rare, medium rare — we managed to cook our steaks to our liking using this device," said a fan. "It is an absolutely amazing device that guides you through the cooking process. It even tells you when to turn the meat while it's cooking. Our steaks were perfectly cooked and both steaks were hot on our plates (it's all about time management, but this device's accuracy makes a huge impact in achieving a perfectly cooked protein)."

$72 at Chef iQ

Touted as "the most intelligent multicooker ever made," the iQ Cooker is a Wi-Fi-enabled gadget that can pressure cook, sear, steam, sous vide, slow cook, ferment and more. It also boasts a built-in scale and over 300 presets to help you find the best cooking time and temperature for your recipes.

"This product has been a major game-changer for me," a buyer wrote. "The amount of different functions that this product has is amazing. I used to order out after I got home, but this product has allowed me to make healthy, delicious food with ease and dependability. The product is well engineered and does exactly what you ask it to do."

$200 at Chef iQ

Launch date: Feb. 11

Add a little drama to your look with this new Charlotte Tilbury palette. Available in six color combos ranging from Emerald Effect to Denim Dimension, you can go simple or bold. These limited-edition palettes also feature five new eyeshadow formulas: Matte Silk, Crystal Pop, Diamond Dimension, Molten Satin and Crystal Chrome. All are super-blendable and meant to be layered. 

We've tested a bunch of Charlotte Tilbury essentials in the past (the brand's lipsticks and moisturizers consistently rank on our best lists), so we wouldn't be surprised if these eyeshadows become a new fan favorite.

$60 at Charlotte Tilbury

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This silky powder blush combines two colors to give you a luminous finish. You can use the colors separately, but the brand recommends swirling them together for a radiant look. Snag it in nine shades.

P.S. — Cindy Crawford is a fan of this glowy blush, especially when she wants a '90s makeup look. 

$42 at Charlotte Tilbury

If you've never given Charlotte Tilbury's skin care products a shot, fans say you're missing out. This moisturizer is ultra-hydrating and provides a glowy, hydrated canvas for makeup.

Yahoo's Jennifer Romolini raves: "[Magic Cream] became my go-to when I began noticing that I needed a more hydrating face cream during winter. Now I love using it year-round. Even though I'll use other primers to camouflage pores before putting on makeup, nothing has the same effect on my skin as Magic Cream."

$65 at Charlotte Tilbury

Launch date: Feb. 18

If you've ever wanted to host the perfect dinner party, this brand-new cookbook will help. Our Place, the company behind the Always Pan and Perfect Pot, (two well-reviewed products our editors adore) has filled the book with menus, drink recipes, music playlists and more for 12 different dinner parties — one for each month of the year.

With more than 100 recipes, helpful cooking schedules and tips curated by 14 well-versed hosts, this will be your handbook for hosting without a hitch. Pro tip: It also makes for a great hosting or housewarming gift.

$35 at Our Place

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The Always Pan is what put Our Place on the map — and it's for a good reason. This Yahoo-favorite pan is a 10-in-1 must-have that can braise, sear, saute, steam and more. Its nonstick coating is also made without PFAS, lead and cadmium, and the pan is oven-safe up to 450°F.

Yahoo's Britt Ross, a former professional baker, particularly loved the lightweight design and the fact that this pan can go from the stove right into the oven. She also mentioned that the pretty colors didn't hurt (she tried the bright blue and magenta hues). After all, who says cookware has to be boring?

$105 at Our Place

Our Place's Perfect Pot is a nonstick, ceramic sauce pot that can braise, roast, fry, boil and more that's gotten Yahoo's stamp of approval. It has a built-in strainer and is oven-safe, so if you're a one-pot-meal person, this has your name on it.

Ross praised this pot for its consistent heating, which gave her perfectly cooked dishes every time. And she really put this pot through its paces by using it to whip up stews, braises, steamed vegetables, baked pastas and even fried doughnuts. 

$120 at Our Place

Launch date: Feb. 11

The Ninja Swirl is about to be at the top of every ice cream lover's wishlist. While you may be familiar with the Ninja Creami, which can turn your frozen concoctions into everything from gelato to a milkshake, the Ninja Swirl is here to take your ice cream dishes up a few notches, from frozen custard to fruit whip to swirled frozen yogurt.

With options for soft serve or scoop, the Ninja Swirl features 13 one-touch programs and six swirl elements so you can customize your frozen desserts and save your scoop-shop money. We have a strong feeling that this launch will sell out, so if you want one, snag it while it's in stock!

$350 at Ninja

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Anyone with a sweet tooth will appreciate the Ninja Creami. While it's great for making yummy ice cream at home, it can also be used to whip up custom smoothies, sorbets, milkshakes and more with just the touch of a few buttons. 

Plus, it's a favorite of Yahoo tech editor Rick Broida's. Broida loved the "mad-scientist joy" he got from experimenting with new recipes at home and the fact that he could totally control everything that went into his concoctions. 

$200 at Ninja

Launch date: Feb. 4

The internet-famous (and Yahoo editor-loved) Stanley tumbler is getting a makeover. While we adore the big cup for its impressive size range and ability to keep drinks hot or cold, we'll never say no to a new color. This month, the brand debuted five new neutral colors to its already-extensive lineup: Twilight (a deep blue), Toast (an orangey brown), Dried Pine (a dark green), Chalk (a bright white), and Sage Grey (a light green-gray).

These colors are now available across many of Stanley's product offerings, including fan favorites like the Quencher ProTour and Quencher H2.0 Tumbler. So whether this is your first Stanley or your 50th (we won't judge), these new hues will fit right in to your rotation.

$35-$60 at Stanley

More favorites from Stanley

We're big fans of the Stanley Quencher here at Yahoo. In fact, I tested the 40-ounce option and it's been my desk companion ever since. It keeps my drinks cold, it's dishwasher-safe and I love the handle. 

But while the 40-ounce tumbler is a favorite, it's admittedly pretty large to tote around. This 14-ounce option is a much friendlier size for on-the-go hydration. Shop it in over 10 colors for just $20.

$20 at Stanley

The IceFlow Bottle is the ideal tumbler for those who like to drink out of a straw but still want to be able to close their bottle securely. With the flip straw lid, you can fold the straw down when you're not sipping, and then carry this tumbler around with its easy-carry handle.

"For some reason, I tend to drink more water when I use this bottle!" a fan wrote. "Have no idea why, but I like that it's not too heavy, and contains 24 ounces instead of being overwhelming. It is easy to clean, and easy to drink from. It stays cold all day when I add a couple of ice cubes. Recommend."

$35 at Stanley

Launch date: Feb. 7

You don't have to risk sun damage to achieve that just-back-from-the-beach glow. These bronzing drops by St. Tropez (makers of our pick for best self tanner of 2025) are formulated to give your face a natural wash of bronze color. A medium tan will develop in about three hours and last for several days. 

While it's best to apply these drops to clean, dry skin, they can be worn under makeup too. And no, you don't need to mix them with your moisturizer; there's hyaluronic acid to keep your skin hydrated. (Pro tip: As with all self-tanners, wash your hands after applying so you don't tan your fingers and palms!)

$34 at St. Tropez

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It's a classic for a reason! Streak-free and natural-looking, St. Tropez's Classic Bronzing Mousse secured the No. 1 spot on our list of the best self tanners of 2025 (it's a personal favorite too). 

Yahoo Beauty Editor Jennifer Romolini says: "The whipped consistency of this classic self-tanning foam is what makes it special — and especially easy to use. It glides on effortlessly (particularly when applied with its companion tanning mitt), dries fast with zero streaks and doesn't smell."

$44 at St. Tropez

If you've been on the hunt for a quicker way to get glowing, this face mist could be just the ticket. Infused with hyaluronic acid, it hydrates your skin and helps you develop a golden tan in four to eight hours. The formula is clear and streak-free, no rinsing needed.

"I have been using St Tropez products since they began (yes I am that old), and as a redhead finding a good self tanner is a must, and this really is the best product they have ever made," one fan raved. "It goes on so simply with just a few sprays, no need to rub it in. Secondly, for the first time, they really have come up with a product that doesn't sit in your pores, and believe me, as you get older that's a really important factor! And the color is so natural, even I think I have been on holiday."

$33 at St. Tropez

Launch date: Feb. 4

If you have a tiny oven and limited storage, then you know how frustrating it is to find bakeware that will fit. Caraway's new Mini Bakeware Set can help you make the most of your small space. This set of baking essentials includes a small baking sheet, a six-cup muffin pan, a mini rectangular pan, a small cooling rack and an organizer for everything. Pieces are also sold separately.

Available in both Caraway's core and iconic colors, this naturally nonstick bakeware is oven-safe up to 550°F. It's also free of heavy metals, lead and BPAs.

$145 at Caraway

Launch date: Feb. 4

Have your plastic food containers seen better days? This compact 11-piece set was designed with snacks and single-servings in mind. Whether you live alone, like to meal prep or have a small fridge, these petite containers might be perfect for you.

Available in six shades, the set includes two rectangular containers, two square containers, two mini containers, two container straps and an organizer to corral it all. Pieces are sold individually as well.

$125 at Caraway

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This mini fry pan and sauce pot duo, available in eight bold colors, is tailor made for small spaces too. The pieces are nonstick, easy to store, easy to clean and just the right size for one or two people. 

"Honestly thought I might not need the mini pot and pan, but nothing could be further from the truth, they both come in very handy for that one egg or to heat a can of soup," a buyer wrote.

$200 at Caraway

Those worn-out plastic cutting boards of yours are probably overdue for an upgrade. Made from birch wood, this set includes a small, medium and large cutting board as well as an organizer. Each board features a handy indentation to help keep ingredients separate when needed.

"The wood is nice and heavy," a buyer wrote. "I like that there are three so I can designate fruits, vegetables, and meats. For fruits and vegetables, I just do a quick rinse and set them out to dry. The tray holder is great for organization and space-saving."

$195 at Caraway

Launch date: Feb. 4

Jenny Bird's popular Florence earrings just got a pint-sized update! This miniature version of the bestselling design (and my personal favorite from the brand) looks like a huggie with two hoops stacked together, giving it an architectural look. Available in high-polish gold and silver finishes, these lightweight earrings look beautiful on their own or added to your regular ear stack.

If you want to go big, later this month, Jenny Bird is releasing the Mega Faye Knocker, a larger version of one of the brand's classic designs.

$110 at Jenny Bird

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I own this bracelet and get compliments every time I wear it. From its vintage-style clasp to the movement of the ribbed texture, it's an elegant piece that blends right in with any wrist stack. Choose from gold-tone dipped brass or silver.

"It is the perfect weight, heavy enough to know it's on my wrist, light enough that it's super comfortable," said a fellow fan. "I love the way it moves and is super flexible. It is classy and chic. I get so many compliments when I wear it."

$148 at Jenny Bird

These earrings are 14-karat gold-dipped brass and have a high polish finish, making them look especially luxe. They're also more architectural than your basic huggie earrings, so if you're on the hunt for something just a touch more unique, give this pair a shot.

"Small in size, huge in impact," a fan raved. "Elegant and tasteful."

$110 at Jenny Bird

Launch date: Feb. 4

Designed to help you reach even the most inconvenient places in your car, boat or home, this portable vacuum has some serious power — it's the most powerful handheld vacuum the brand offers. Plus, it weighs just over 4 pounds, so toting it around is a breeze.

This model has 50 minutes of suction time and comes with a crevice tool, a mini motorized tool, a combination tool and, of course, a charger.

Dyson consistently nabs a spot on our best lists, and home writer Kristin Granero (who has tested more than 50 vacuums!) says the one she'd keep for herself is a Dyson.

$280 at Dyson

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Behold: This cordless vacuum topped our list of best Dyson cordless stick vacuums. It even helps you see invisible dust and grime for cleaner floors.

According to Granero, the Gen5detect "is like the holy grail of cordless stick vacuums, outranking other sticks we’ve tested — from Dyson and otherwise — in terms of suction, operation and run time."

$950 at Dyson

The coveted Dyson Airwrap is the queen of hair tools, and with six attachments, it can do, well, practically any 'do with ease. 

It's pricey, but Yahoo deals writer Britt Ross tested it and says it's worth every penny: "The Airwrap has significantly sped up my hairstyling process while making my hair look better than a standard hairdryer ever could."

$500 at Dyson

Launch date: Feb. 3

If you've always wished your Touchland hand sanitizer could double as perfume because it smells that good, your prayers have been answered. You can use these body and hair mists from head to toe. Packed with hydrating niacinamide and hyaluronic acid, they aim to revitalize skin and hair while helping you smell incredible.

Choose from eight scents: Lush Tropicale, Vanilla Velvet, Peachy Lychee, Mango Mojo, Sparkling Bergamot, Golden Amber, Cashmere Woods and Rich Pistachio.

$20 at Touchland

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Touchland's aesthetically pleasing and incredible-smelling hand sanitizers have become a handbag must-have for many. The brand's sanitizers are lightweight and nonsticky, but this Rosewater option is also packed with Vitasource to help smooth wrinkles and firm up skin. 

"They smell amazing! No harsh chemical alcohol smell," said a fan. "Even with frequent use, my hands don't get dried out."

$16 at Touchland

Launch date: Feb. 12

Meet The Hudson Bag, a new addition to Freja's core line of handmade vegan leather purses. Available in three of the brand's staple shades (black, oat and espresso) it features an adjustable shoulder strap, one interior pocket, protective feet and a magnetic closure.

Described by the brand as "softly structured and understated," this purse is relatively compact, but it still has plenty of room for your daily essentials, from your wallet to your sunnies. 

$288 at Freja

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I own this purse, and in the two months since I added it to my wardrobe, I've reached for it almost every day. While it's on the smaller size, it still fits my wallet, phone, AirPods and lipgloss with room to spare. I own the black version, but I'm eyeing this creamy Oat color for spring.

$258 at Freja

This tote is one of Freja's top sellers, and we can see why. It has three large compartments (the middle one zippers shut) to hold all of your things, and it can comfortably fit a 13-inch laptop. Lined with microsuede, it has even more pockets and pouches for your phone, chargers and other essentials. Snag it in six neutral hues.

"I feel like Mary Poppins with all the compartments and space!" wrote a buyer. "Highly recommended for working folks who still want to be stylish and not wear real leather."

$368 at Freja

Launch date: Feb. 19

If you're already familiar with Moroccanoil's beloved hair care products (the brand's hair oil is iconic), then you know that they smell divine, and the brand's first-ever perfume is no different.

With notes of lemon, violet and camellia, this Mediterranean-inspired fragrance is also layered with musk and amber. Opt for the full-sized 100-milliliter bottle and make it your new signature scent, or bring home the 10-milliliter travel spray to test it out.

$130 at Moroccanoil

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This award winner can be used as a hair styling, conditioning and finishing product all at the same time. The formula is packed with argan oil and linseed extract to give you silky, hydrated, shiny strands. It's specially made for those with fine, thin or light-colored hair, while Moroccanoil Treatment Original is safe for all hair types (but I love the way the Light version doesn't weigh my hair down).

"So good! I've tried the original treatment before and loved it — it makes my hair so soft and really helps strengthen it and keep away split ends — but because my hair is on the finer side, I had to use it so, so sparingly to keep my hair from just looking greasy," said a fellow fan. "This light version has the exact same effect as the original (down to how good it smells) but is just much more forgiving."

$48 at Moroccanoil

Clean and hydrate your skin with Moroccanoil's decadent shower gel. This argan oil-infused cleanser is paraben- and mineral oil-free, and it features notes of spicy amber and sweet floral.

"This is the third time I have reordered this product," said a repeat buyer. "I swim a lot and this body refresher is the best. Love all of their products. You will not be disappointed."

$20 at Moroccanoil

Launch date: Feb. 3

This 100% mineral sunscreen is clinically proven to repair sun-damaged skin, reduce visible redness and minimize irritation, all while protecting your skin with SPF 50. It's safe for sensitive skin (it won't clog your pores), is fragrance-free, has a lightweight, serum-like consistency and can be used daily.

Choose from untinted and green-tinted formulas — green pigment can help to reduce redness immediately. 

$50-$52 at EltaMD

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Hypoallergenic, fragrance-free and water-resistant, this SPF can keep up with your fast-paced life. Yahoo's Korin Miller says, "This feather-light formulation is all about the finish. It absorbs quickly and gives the perfect dose of moisture. Dermatologists recommend it to patients with breakouts or acne-prone skin who need great SPF protection but a non-greasy formula."

$31 at EltaMD

While EltaMD's sunscreens are long-time favorites, if you're not trying their other skin care, now's the time to start. This moisturizer is formulated to help those with dry skin minimize the appearance of fine lines, strengthen the skin barrier and restore moisture. 

"I have rosacea and have not had a flare-up since I started using this product," a buyer said. "It calms my skin down and protects it. I wear it day and night as a moisturizer, under sunscreen and makeup during the day."

$62 at EltaMD

Launch date: Feb. 17

Drew Barrymore's kitchenware line at Walmart is one of our favorites for its approachable prices, wide range of products and sleek designs. And this month, a bunch of the brand's top sellers are getting a fresh makeover for spring. The brand has debuted a fresh hydrangea-inspired color that will add a happy dash of color to any kitchen. 

Everything from Beautiful's coffee maker and waffle iron to its stand mixer and air fryer will be available in this springy blue shade, so stock up and give your kitchen an upgrade.

$29.97-$99 at Walmart

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Available in the brand's popular rose shade and 10 other hues, this air fryer can roast, fry, reheat and dehydrate foods all with the touch of a few buttons. This air fryer has a 5-pound capacity, so it can handle enough grub for five to seven people. Plus, it's a countertop appliance that's actually pretty enough to leave out.

"So easy to use. So easy to clean. I love the automatic display," wrote a fan. "Love that it goes into cool mode automatically after the set timer goes off. Would recommend to anyone looking for an air fryer. A reasonable price for a worthy kitchen appliance."

$69 at Walmart

Your cup of drip coffee or tea just got a whole lot prettier. This sleek cordless gooseneck kettle holds 1 liter of water (that's enough for five cups of tea) and features a one-touch boil button with a light to let you know that the kettle is on.

"Not only is it visually appealing, but I filled it half way and the water was boiling in FORTY SECONDS!" wrote a buyer. "I didn't even have the tea bag out of the envelope yet! I want to know what else this company makes. Maybe there's an appliance that cooks my dinner before I've even loaded the ingredients!"

$30 at Walmart

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