3 days ago 1

Each & Every Elevates Deodorant to Fine Fragrance Status with Brand Relaunch and Ulta Beauty Expansion

The clean beauty brand redefines deodorant with sophisticated gender-neutral scents made from natural fine fragrance-quality ingredients, elevating an everyday routine into an indulgent ritual

, /PRNewswire/ -- Today, Each & Every, a natural fragrance brand that merges fine fragrance craftsmanship with clean, natural ingredients, unveils its new brand identity and a nationwide expansion into Ulta Beauty, reinforcing its position as a leader in fragrance-forward body care—where everyday rituals become moments of indulgence. Each & Every's award-winning natural deodorant is the only one on the market featuring 100% natural fragrance along with a clean formula. The new collection redefines its top-performing deodorant and body care as foundational fragrance—the first step in building a well-rounded fragrance wardrobe–with a collection of seven captivating scents born from memory and desire.  Each & Every invites you to strip down to your most carefree self.  With it comes the freedom to live in the moment, from the everyday to the extraordinary.

"Body care has become more than just functional, it's the foundation of how you put yourself out into the world," said Lauren Lovelady, Founder and CEO of Each & Every.  "Our customers are constantly telling us about how Each & Every makes them feel.  Whether it makes them feel sexy for date night or takes them on an exotic escape, we want that first scent experience of their day to be one they can take pleasure in. We believe every day scent should be as sophisticated as fine fragrance - curated, long-lasting, and designed to turn even the simplest rituals into moments of indulgence.  With our expansion into Ulta Beauty, we're excited to bring this experience to even more people, helping them savor each & every moment."

To further solidify its position in luxury fragrance-forward body care, Each & Every has appointed Alison Zimmermann as Head of Marketing. With extensive experience leading marketing for luxury fragrance brands—including Byredo, Marc Jacobs and Calvin Klein—Zimmermann brings deep expertise in building iconic scent portfolios. Her leadership underscores Each & Every's commitment to elevating body care to a high-quality fragrance experience that seamlessly fits into a modern scent wardrobe.

"Joining Each & Every at such a pivotal time is incredibly exciting," said Alison Zimmermann, Head of Marketing at Each & Every. "The brand is redefining personal fragrance in the clean beauty space, and I'm eager to build on that momentum and expand our reach with digital-first storytelling, new brand activations and OOH advertising. With this relaunch and Ulta Beauty expansion, we have a unique opportunity to introduce more consumers to a new, thoughtful way of experiencing scent.  Sun or snow, or simply in your own skin, we want you to feel good without compromising on clean formula and lasting fragrance."    

The Product:

Each & Every's award-winning natural deodorant features a stripped down formula responsibly crafted with only 6 simple, clean ingredients - coconut oil for skin conditioning, antioxidant salts and dead sea minerals for fighting odor-causing bacteria, tapioca starch to absorb moisture and keep you feeling dry, earth wax to give the product structure and natural fine fragrance blends. Each & Every is the only one in the market featuring 100% natural fragrance. The collection launches in the brand's new look featuring glossy black packaging with color accents- evoking a more minimalist and playful aesthetic to match the brand's stripped back formulas and indulgent scents. Each package is made from recyclable materials and now fully recyclable at home.

The Fragrances:

Each & Every's  collection of 7 signature scents are anchored in curated moments designed to inspire and activate the senses.

Sunday Morning (Lavender & Lemon): Wake up slow on a sunny weekend with this crisp herbal citrus made from Provencal Lavender and Italian Lemon.
After Glow (Raspberry & Mandarin): Indulge yourself and take a juicy bite of this refreshing, sweet scent made from European Raspberry and Sicilian Mandarin.
Eternal Summer (Coconut & Lime): Draw a (tan) line in the sand and soak up sun with tropical Coconut and tart Italian Lime.
This Love (Rose & Vanilla): A weekend fling, a lifetime love.  Fall head over heels for this flirty soft floral made with luscious French Rose and Madagascar Vanilla.
Alone Time (Cedar & Vanilla): A candlelight bath, a cozy night by a fire.  Slip into solitude, however you choose, with this rich, warm and woody scent made with American Cedar and Madagascar Vanilla.
Day Dream (Citrus & Vetiver): A little escape with no destination. Escape the ordinary with zesty, clean Italian Citrus and earthy Caribbean Vetiver.
Nothing On (Fragrance Free): Go totally bare with Unscented and Fragrance Free

Beginning today, Each & Every's new natural fragrance deodorant collection is available at ulta.com, EachandEvery.com and on Amazon.com with a rollout at 1,255 Ulta Beauty stores nationwide in March. The natural fragrance deodorants retail for $22 each for 2.5 oz.

About Each & Every:
Each & Every is a natural fragrance brand that merges fine fragrance craftsmanship with natural ingredients, delivering sophisticated, long-lasting scents in a high-performance deodorant format. Free from aluminum, parabens, and synthetic fragrances, the brand's thoughtfully crafted formulas make everyday rituals effortless, indulgent, and luxurious. Each & Every is available at Ulta Beauty nationwide, EachandEvery.com, and Amazon.

Social Media Handles:
Instagram: @eachandevery
TikTok: @eachandevery

Contact:
[email protected]

SOURCE Each & Every