EltaMD Commemorates Second Annual Dermatologist Day with the Launch of 'Derm Difference' Campaign to Empower Consumers with Expert Insights

, /PRNewswire/ -- Today marks the second annual National Dermatologist Day – established in 2024 by EltaMD, the #1 dermatologist-recommended, trusted, and personally used professional sunscreen brand, to honor dermatologists' dedication to enhancing the skin health and well-being of their patients. To celebrate, EltaMD is launching the Derm Difference campaign to spotlight dermatologists' expertise in understanding skin at a deeper level.

The campaign features a content series of insightful conversations between leading dermatologists, aiming to help patients look beyond their skin and recognize the impactful difference a dermatologist can make. The series will include Dr. Mona Gohara, Dr. Dustin Portela, Dr. Elyse Love, Dr. Andrea Suarez, Dr. Dendy Engelman, and Dr. Noelani González who will share their unique experiences that led them to the field of dermatology, personal skin stories and expert advice across three key themes:

• Derms Save Lives with Dr. Mona Gohara and Dr. Dustin Portela: The critical role dermatologists play in preventing, detecting, and treating skin cancer.
• Derms Solve Skin Issues with Dr. Elyse Love and Dr. Andrea Suarez: How dermatologists help patients navigate and treat skin conditions like acne, rosacea, hyperpigmentation, and more.
• Derms Give Confidence with Dr. Dendy Engelman and Dr. Noelani González: How healthy skin and cosmetic dermatology can restore self-esteem.

"I didn't even know about the specialty of Dermatology growing up in a very small farming community in Idaho. And I know that it impacted my self-confidence [with having struggled with acne]. So I love that I'm able to give that confidence to somebody else with my knowledge in how to treat and help the skin look better." - Dr. Dustin Portela, DO.

To amplify expert voices and elevate the conversation around skin health, sun protection and skin cancer prevention, EltaMD is uniting the dermatologist community — beginning on 3.13, the brand calls on derms to share their personal "why" and their skin stories on social media. When 313 stories are shared, the brand will donate $100,000 MSRP of sunscreen and skin care products to support the Melanoma Research Foundation's patient and caregiver program, a series of educational events in collaboration with leading academic medical centers.

"At EltaMD, dermatologists are at the heart of everything we do. As experts in skin health, they play a vital role in guiding consumers. Through this content series, we aim to showcase the Derm Difference by elevating their voices, inspiring greater recognition for their expertise and encouraging more people to visit a skin health professional. Dermatologists are true heroes, and we are proud to celebrate them - not just on National Dermatologist Day, but every day." - Echo Sandburg, Chief Brand Officer of CP Skin Health.

To further commemorate the second annual National Dermatologist Day, EltaMD will ring the Closing Bell today at the New York Stock Exchange accompanied by an esteemed group of dermatologists on the trading floor.

To learn more about EltaMD and National Dermatologist Day, visit eltamd.com/dermdifference. The Derm Difference video series will be released on EltaMD's Instagram channel @eltamdskincare throughout March and April.

Find a board-certified dermatologist near you at eltamd.com/physician-locator.

About EltaMD® Skin Care
At EltaMD, we make professional sun and skin care trusted by Dermatologists and loved by skin. EltaMD isn't just the #1 Dermatologist-recommended and trusted professional sunscreen brand in the US; it's the brand they personally use more than any other brand. We've spent over 30 years developing safe and effective products for every skin type, condition and need, including products safe for sensitive skin. From our sunscreens that are designed to feel weightless and known for their transparent finish while providing reliable protection, to a skin care regimen that can help repair the skin barrier and procedure care products formulated to heal and strengthen skin after a treatment, there's an EltaMD product your skin will love. For more information: www.eltamd.com. Find EltaMD on Instagram and TikTok.

About CP Skin Health Group®
Starting in 2018, Colgate Palmolive acquired EltaMD® and PCA SKIN® brands, and in 2019 the Filorga® brand to build a world-class global skin health organization of premium brands that are scientifically proven and professionally endorsed. Our vision is to lead the prestige skincare industry with scientifically proven advanced skin health solutions which are recommended by professionals, recognized by the scientific community and chosen by consumers to transform the health and appearance of their skin. For more information visit www.cpskinhealth.com.

SOURCE EltaMD