Paula Tudoran
Sun, May 18, 2025, 11:00 AM 4 min read
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Google is launching a major AI initiative that could shape the next generation of artificial intelligence startups. The AI Futures Fund promises direct investment, access to Google's Gemini AI models, and deep technical mentorship for founders pushing the edge of innovation.
In a blog post published Monday, Google outlined its intent to work closely with ambitious early-stage companies. The fund will offer hands-on support from Google's research and engineering teams, alongside go-to-market specialists and cloud credits to scale AI development.
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The AI Futures Fund will focus on helping founders build transformative products powered by Gemini, Google’s flagship AI model suite. According to AI Futures Fund’s application page, startups will be granted early access to the models and receive technical guidance directly from Google's in-house experts.
In addition to access and expertise, Google is sweetening the deal with cloud credits. These can be used to build, deploy, and scale high-performance AI systems on Google Cloud, according to the startup’s website. With many generative AI models requiring expensive infrastructure to train and operate, these credits give early-stage companies a head start.
According to SiliconANGLE, Google aims to deepen its exposure to emerging AI startups and technologies through the AI Futures Fund, giving the company early insight into innovation while strengthening its position in a competitive field already shaped by rivals like Microsoft (NASDAQ:MSFT), Amazon (NASDAQ:AMZN), and OpenAI.
The fund will complement Google's previous $3 billion in combined investments in generative AI company Anthropic, where it holds a significant ownership stake and cloud partnership, CNBC reports. This tie-in positions Google to shape the trajectory of multiple leading-edge players simultaneously.
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The AI Futures Fund is only the latest in a series of moves by Google to position itself as a key player in AI ecosystem growth. The company announced in March 2024 a $20 million nonprofit accelerator through Google.org focused on generative AI, followed by an introduction in September of a $120 million Global AI Opportunity fund.
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