Here's the Mid-Cap Growth Stock With a Funny Name I Just Bought During the Market Correction

Billy Duberstein, The Motley Fool

Mon, Mar 31, 2025, 9:00 AM 6 min read

The past month's rapid stock market correction may have opened up excellent opportunities in high-quality companies that have nonetheless sold off on macroeconomic fears.

Certainly, fears over the costs of imported goods due to tariffs and a potential recession have decimated consumer discretionary stocks, especially those that make physical goods manufactured in foreign countries.

Still, great companies find ways to win over time. That's why this investor picked up shares in an exciting consumer goods company for the first time during the recent correction.

Before you laugh at the name of SharkNinja (NYSE: SN), you may want to take a look at its very serious growth.

Some may not be aware of this $12.5 billion company, as it just went public in July of 2023. That's when these two consumer products brands, Shark and Ninja, were spun out of Hong Kong-based conglomerate JS Global. Yet while SharkNinja was spun off from the Hong Kong conglomerate, the company is very much American, based in Massachusetts.

SharkNinja had about $5.5 billion in sales last year, nearly evenly split between the Shark brand, spanning 15 household cleaning and beauty-oriented product sub-categories, and the Ninja brand, spanning 21 kitchen and food preparation products.

SharkNinja takes a disruptive and modern approach to product innovation, initially engaging in deep research to understand customer pain points. The company then takes these intensive marketing insights to its 1,000 cross-functional engineers and designers, which aim to make products that will earn 5-star ratings on e-commerce websites.

By aiming to please the most discerning customers, SharkNinja garners intense brand loyalty. This is also reflected in its marketing strategies, where SharkNinja makes wide use of both traditional infomercials as well as newer social media influencers to spread word of its products in a viral manner.

Finally, SharkNinja aims to make its premium, innovation-forward designs available at reasonable prices, like the mass-premium product positioning of the iPhone. And like the iPhone, SharkNinja makes heavy use of efficient third-party manufacturing in low-cost geographies in Southeast Asia. As I'll mention soon, this sourcing has been a recent cause for concern, but the situation is probably less dire than one would think at first glance.

SharkNinja has backed up its vision with big-time growth. Not only has the company grown market share across its core vacuum and blender categories, but ShankNinja has continued to enter new product categories, expand distribution, and grow internationally. For instance, SharkNinja entered four new sub-categories last year alone, including an LED beauty facemask, indoor-outdoor fans, a frozen-drink maker, and a portable cooler, which marked the company's entry into sporting goods.