Hyland's Introduces First Multivitamin Collection, Expanding its Trusted Portfolio of Children's Wellness Solutions with Three New Multi-Benefit Formulas

The brand's newest products infuse science-backed functional ingredients in a fun, sugar-free gummy format, available exclusively at Target stores nationwide and online.

, /PRNewswire/ -- Hyland's, the better-for-you wellness brand that families have trusted for over 120 years, introduces its first-ever multivitamins with a collection of three different, multifunctional, and sugar-free Kids' Multivitamins. Made with high-quality, science-backed ingredients, the three unique varieties were specially formulated to support kids' developmental needs. The new line joins Hyland's existing portfolio of health solutions and is now available exclusively in select Target stores nationwide, Target.com, and Hylands.com.

The innovative collection delivers superior nutrition with a multi-benefit solution, packaged in the great-tasting, fun gummy format that kids love, and made without synthetic dyes and the top 9 allergens. The three clean formulas offer a complete multivitamin base of essential nutrients for everyday wellness and are then further supercharged with tailored ingredients to address specific kid wellness needs, including: 

• Hyland's Kids Multivitamin + Brain & Eye Health: An all-in-one mixed berry-flavored Kid's multivitamin enriched with Choline and Omegas, to support healthy brain development, as well as Lutein to support eye health and promote healthy vision, for daily adventures and screen time.
• Hyland's Kids Multivitamin + Digestive Support: This complete mixed berry-flavored gummy vitamin includes kid-friendly probiotics and fiber to support a healthy digestive system, healthy gut, and regularity to ensure your child's digestive system runs smoothly.
• Hyland's Kids Multivitamin + Superfoods Boost: Designed to please even the pickiest eaters, this strawberry-flavored all-in-one multivitamin adds a Superfoods Blend of fruits and veggies that help fill nutritional gaps by providing an extra kick of natural goodness.

"We've earned the trust of generations of families by supporting them with products that help them get well and stay well," said Will Righeimer, CEO of Hyland's. "With this new line of kids' multivitamins, we're bringing that commitment to everyday nutrition—offering parents a clean, sugar-free option they can trust, and giving kids something fun and flavorful they'll actually enjoy taking."

Known for its trusted line of health products, including those that support sleep, cough, and cold, the launch of this kids multivitamin collection continues Hyland's legacy of delivering effective, clean and science-backed wellness solutions. Made with third-party tested, high-quality ingredients, which are free from the top 9 allergens, gelatin, sugar, and synthetic dyes, Hyland's new multivitamins offer a wellness option for children ages 2+ that parents can feel good about. Plus, with an interactive sticker activity inside every brightly packaged box, establishing a wellness routine becomes something kids can look forward to every day.

Hyland's Kids Multivitamins retail for $14.99/60 gummies. To find Hyland's in Target and learn more, visit Hylands.com and follow @hylandsnaturals on Instagram.

ABOUT HYLAND'S:
Hyland's is a leading consumer health company, with a pediatric focus and over a century of history, making high-quality products to help families live healthier and happier lives. With a trusted brand and rich history, Hyland's proudly leads several consumer categories across children's and adults' health. Over 80% of its sales are from product lines that hold #1 or #2 market share in their categories. At the core of Hyland's business are its corporate values of Quality, Integrity, Passion, Innovation, and Accountability, which are brought to life every day through the company's dedicated employees. Hyland's is headquartered in Los Angeles, CA.

SOURCE Hyland's