1 week ago 5

Khosla Ventures Leads $16.2M Series A In Loti AI, Backed By WME & CAA, To Shield Celebrities From Deepfake Threats

Paula Tudoran

Sat, Apr 26, 2025, 11:30 AM 4 min read

Seattle-based Loti AI has secured $16.2 million in Series A funding to power the next wave of deepfake defense tech.

Led by Khosla Ventures and joined by FUSE, Bling Capital, Ensemble, Alpha Edison, and K5 Tokyo Black, the $16.2 million raise brings Loti's total funding to $23 million, marking a pivotal shift in how seriously the industry is treating digital identity defense, according to Variety.

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Loti AI builds protection software for celebrities, influencers, politicians, athletes, and everyday consumers navigating a world where their faces and voices can be cloned in seconds. According to GeekWire, the startup uses proprietary facial and voice recognition to monitor global digital content, flag unauthorized uses, and remove manipulated or infringing media, from deepfake endorsements to fake social media accounts.

Founded in 2022 by Luke Arrigoni, Rebekah Arrigoni, and serial entrepreneur Hirak Chhatbar, the company is quickly emerging as a leader in likeness protection. Loti's tech began with a focus on high-profile individuals but recently expanded to include consumer-facing tools that help anyone reclaim control over their digital presence.

The funding comes at a pivotal moment. According to Variety, the re-introduction of the No Fakes Act, a bill designed to help artists and public figures protect their voice and likeness, has earned support from tech giants like Google and Amazon (NASDAQ:AMZN).

This tailwind in Washington is giving Loti an even stronger foothold as legal infrastructure begins to catch up with AI's rapid evolution. "They come to us to protect their likeness, their IP rights, and now increasingly to manage how they participate in the generative AI economy," said Loti CEO Luke Arrigoni, according to GeekWire.

The company has also formed high-level partnerships with talent agencies WME and CAA, as well as Dolphin Entertainment, whose subsidiaries like 42West, The Door, and Elle Communications now have access to Loti's suite of tools, GeekWire writes.