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6 hours ago
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Kind Lending today announced the appointment of Geri Farr as its senior vice president of West retail sales. Farr, who has over a decade of leadership in the mortgage industry, will focus on helping the company grow its expansion across the West and is tasked with strengthening teams and driving performance across the region. According to her LinkedIn, she started the position in April.
“Kind Lending is growing faster than ever, and Geri’s leadership will help us continue this momentum,” said Tammy Richards, Kind Lending’s president of retail. “Her ability to empower teams and drive innovative solutions perfectly aligns with our mission to expand while maintaining a culture of excellence and collaboration. We’re confident that Geri will play a crucial role in our continued success.”
Prior to Kind Lending, Farr held several high-level positions, including Bay Equity‘s Southwest Divisional Vice President and Nova Home Loans’ senior vice president, regional manager.
“I’m excited to be joining Kind Lending at such an exciting time in its growth,” said Farr. “What drew me here is the company’s energy, its commitment to people, and the opportunity to help shape something meaningful. I’ve spent my career working alongside loan officers to grow their business and break personal records, and I’m looking forward to doing that here – with a team that values both performance and connection. Leading the West Retail Sales team is a challenge I’m ready for, and I’m looking forward to what we’ll build together.”
Farr is just the latest in Kind Lending’s recent hirings, joining newly appointed COO Jennifer Folk.
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