Major companies face a difficult task in estimating the impact of tariffs on their business

NEW YORK (AP) — Executives at some of the world's biggest companies are faced with the tricky task of explaining how President Donald Trump's tariffs are impacting their business as they discuss the latest financial results. Some are making their best estimate based on what they know at the moment; others are pulling their outlooks altogether.

The only certainty is that they'll use a variation of the phrase “uncertain times” at least once as they speak with analysts.

Trump has imposed tariffs against key U.S. trading partners, while also postponing other tariffs to give companies a chance to negotiate. The process has left business and consumers uncertain amid a constantly shifting landscape. Over the last few months, tariffs have been announced and in some cases withdrawn within days.

Here's what some of those companies are saying:

Kraft Heinz

Kraft Heinz is cutting its earnings forecast for the year, citing a volatile environment.

The maker of food staples, including its namesake ketchup and boxed macaroni & cheese, is under pressure along with other food companies as inflation continues squeezing consumers. Tariffs could force companies to raise prices on consumer staples and food products, further fueling inflation.

“We’re closely monitoring the potential impacts from macro-economic pressures such as tariffs and inflation,” said Kraft Heinz CEO Carlos Abrams-Rivera, in a statement.

JetBlue Airways

JetBlue Airways pulled its financial forecast for the year over worries about slowing travel demand as consumer confidence weakens.

The travel sector, including airlines, faces an indirect impact from tariffs. Tariffs threaten to raise prices on a wide range of consumer goods, worsening inflation and squeezing consumers. Discretionary spending on travel is often among the first budget items that households consider trimming or cutting completely in order to deal with higher costs elsewhere.

“In the first quarter we saw booking strength from January deteriorate into February and worsen into March,” said Marty St. George, JetBlue’s president, in a statement.

JetBlue said it is considering capacity reductions, fleet retirement and other costs savings to help boost profits and preserve cash.

A report from the Conference Board Tuesday showed that Americans’ confidence in the economy slumped for the fifth straight month to the lowest level since the onset of the COIVD-19 pandemic.

Coca-Cola

Coca-Cola said the impact of tariffs on its business is likely to be “manageable.”

Still, the beverage giant moderated expectations for its full-year profit. It now expects full-year adjusted earnings to grow 7% to 9%, down from 8% to 10% previously. Coke earned $2.88 per share in 2024.