You want to live in comfy clothing, but look snappy and put together, right? The key is to adopt a "rich mom" style. Let me explain: Everyone from Pamela Anderson to Kyle Richards of The Real Housewives of Beverly Hills has been sporting the breezy, understated aesthetic that says: "You can tell by my clothes that I have money, but I'm being low-key about it." Luckily, you don't have to be rich (or a mom) to get the quiet-luxury vibe. Amazon's secret "rich mom" section is packed with elevated athleisure, stylish work outfits, classy yet cozy outerwear and sleek matching sets — all in those beautiful neutral tones the stealth-wealth crowd loves.
To save you from endless scrolling in this hidden gem of a section, we've handpicked the best of the best. In the mix: this gorgeous $35 cardigan that's nearly identical to a beloved $120 J.Crew style, a creamy two-piece set that's just $38 and this $37 lookalike of Meghan Markle's designer camel cape.
We don't see this trend slowing down anytime soon, and the classic pieces we've rounded up below are so timeless that they'll always be in style, with or without the fun label. Prices start at less than $20, and every single item is under $50, so go ahead and score that "old money" look for way less.
Where else would we start? Summer's (unofficially) here. Start your look with these gorgeous squared-off cat-eye glasses that are quite similar to a pair Gisele Bündchen recently wore on her beach babymoon. These will suit any face shape and elevate every outfit you see here. They're gettable in 10 cute shades.
"These are a steal! They fit better than my sunglasses from designer stores — I bought two," raved a reviewer.
Loungewear looks luxe when it's monochromatic. Even though this set is casual, it makes you seem so put together. The pale apricot hue is a dream, but there are 12 colors to shop.
"I wore this on a 9.5-hour plane ride and it was so comfortable," said one chic globe-trotter. "It can be worn casually or add different jewelry and heels and it can be for a dressy occasion. Would definitely buy again."
If you prefer long sleeves and extra warmth, check out this wildly popular matching set.
Stay yacht-ready at all times in this classic cardi. Open a button or two if the mood strikes. We bet this preppy piece will be in high rotation year-round.
"I love the fit of this sweater!" wrote one fan who bought it in three colors. "Normally, I avoid cropped sweaters/jackets, but this one looked like it was a couple of inches below the waist, so I took a chance that it wasn't an optical illusion. So glad I did, as it fits perfectly and, due to the slightly longer length than a typical lady jacket, it's so flattering and soft! I love the feel of it as much as the look."
There are a few dress styles that rich moms reach for time and time again, and a fit-and-flare shirtdress is one of them. This timeless, flattering style hugs the waist, making it a great choice for all shapes and sizes. The best part is that you don't need to overdo the accessories to make these dresses look luxe.
"A great Easter + baby shower + coastal chic look!" said one savvy shopper. "The buttons are functional and it has an adjustable tie-piece around the waist. It also has pockets. A great look-for-less for some of these coastal-inspired brands that are trending. Runs a little big so size down if in between sizes. You can also add your own belt!"
Gwyneth Paltrow looks great in a crisp blue-striped shirt, and you will too. This similar collared button-up has a flattering vertical stripe, a neat cuffed sleeve and an easy fit. Tie, layer or tuck as you please.
"Great shirt! Bought it in three colors!" said a classic customer. "Laundered perfectly. Easy-care fabric. Perfect for the office or running errands."
There's nothing like silky champagne pajamas to make you feel like you're living large. Available in 37 colors, these satin PJs are smooth to the touch and wash well — cheers to that!
"Rich in style and feel," wrote this sleek sleepyhead. And another added: "I'm a hot sleeper and I was afraid these would make that worse, but they haven't. Super comfy, cool and they look so fancy."
For colder nights, we also like these ribbed pajamas.
If you're wondering whether you're cool enough (or hot enough) to pull off a jumpsuit: Yes, you are! This one-and-done look comes in 19 colors and is an absolute must in this rich camel color (or black, which is also an option). No matter your size, it cinches in all the right places. Just add heels.
"I was nervous about this, as I've never worn a romper, always afraid I couldn't pull it off with my belly and thick thighs and booty. I don't think that anymore!" raved one adventurous fan. "This fits like a dream, has great coverage of my belly because of the way it lays, and honestly makes my butt look pretty amazing."
Elevated, chic and timeless — a simple one-piece maillot is the swimwear equivalent of a little black dress. This option has a sleek square neck, adjustable straps and flattering ruching around the midsection. Choose from 25 colors and prints, including this luxe cocoa.
One fan raved, "This suit is high quality. The fabric is thick and substantial — it looks and feels expensive. It smooths everything out. Love the adjustable straps. The built-in bra shelf gives you shape."
For even more rich-mom swim styles to shop this summer, check out this handy guide.
You can't not saunter in this sweater look. It comes in 14 colors. You'll wear it for brunch, for business and even to the martini bar.
"The fit of the skirt is perfect for me," wrote a fan who shared several pics. "It is stretchy and hugs in the right places without being too tight. I love the slit in the side that gives a nice shape to relieve the boxyness of the outfit. The top is more of a box cut and loose, which isn't my normal preference. However, when tucked into the skirt, it looks much nicer."
Stretchy and versatile, these jeans are fabulous with a sweater and a tall boot, a button-up top and chunky heels or canvas sneakers and a white tee. Some 2,400 five-star reviewers are into them.
"The high waist is super flattering, and the stretchy denim is so comfortable," wrote one convert. "I love the wide-leg style — it's loose but still looks stylish and put-together. Plus, the pockets are actually deep enough to be useful!"
Flannel goes feminine with this neutral beauty that looks like it belongs on Yellowstone's Dutton Ranch. The casual top, available in 19 colors, wears well open with a tank, tucked in, front-tucked or tied. Wear it with jeans, leggings or over a dress — we don't care, just wear it.
"It's yarn-dyed, so there's no wonky printing," a savvy shopper wrote. "It washed and dried well, although I didn't leave it in the dryer the whole time. The fit is as expected, and I love that, because of the pink, it still looks feminine."
Master of all things "rich mom" Gisele Bündchen does yoga (obviously) and, of course, sports excellent yoga pants. Iuga makes a high-waisted style similar to hers that stays up, lifts your bum, holds your tummy in and even has pockets for your phone and other essentials. Some colors even have matching tops, so you can really evoke Gisele.
Right this way for plenty more leggings with pockets.
When Real Housewives of Beverly Hills' Kyle Richards whipped out this Bottega bag lookalike, we knew it was a must-get! "Love, love, love this bag, guys!" she gushed in a livestream. "It is really, really beautiful and fits a lot of stuff." And it's under $50 when you click the on-page coupon.
The vegan leather tote, which measures a generous 15 inches across, comes with a handy clutch. Choose from nine colors, including Kyle's favorite: a rich chocolate brown.
The reviews quoted above reflect the most recent versions at the time of publication.
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