Parkview Health patients share heartwarming "thank you" with caregivers in new brand campaign

Patients and their families surprise doctors to express gratitude for life-saving care 

, /PRNewswire/ -- Parkview Health today launched its most personal campaign to date: a multi-platform initiative that shares authentic care stories through the lens of Parkview patients. Through a series of heartfelt commercials that will be shared through television, radio, streaming and digital platforms, and more, the campaign aims to showcase the local impact of Parkview's high-quality – and oftentimes life-changing – care. 

"This campaign is about trust, connection and elevating the voices of our patients," said Dena Jacquay, chief administrative officer, Parkview Health. "As always, the stories we're sharing are genuine, just real people sharing deeply personal moments from their care journey. Their voices capture what healthcare is truly about."

All participants volunteered to share their personal stories of strength and resilience, not only to inspire others in the community, but also to express heartfelt gratitude to their care teams. Each segment shows the emotional moment when a patient or their family member reunites with their provider for the first time since leaving the hospital. As they read letters they've written to their doctors, viewers witness the raw, emotional reactions of caregivers as they hear how much their work meant. 

Dr. Shamir Haji, Neurocritical Care, Parkview Neurosciences, shared his thoughts on the experience: "As a neurointensivist, I often meet patients and families at some of the most critical, uncertain moments of their lives. Every decision we make is about giving patients the best possible chance, but rarely do we get to see what comes months after. Hearing a patient or family member read a letter of thanks and realizing the role our team played in their recovery was incredibly humbling. It's a reminder that what we do matters far beyond the ICU."

The campaign stems from Parkview's ongoing commitment to patient-centered care  – a focus that earned the health system the 2024 NRC Health Excellence in Patient Experience Award. Insights from hundreds of thousands of patient surveys helped shape the campaign's concept and storytelling approach. 

"This series is part of a broader effort to strengthen the connection between Parkview and the families who rely on its care," Jacquay added, "especially at a time when trust in healthcare institutions is more important than ever."

In conjunction with patient stories, additional features provide a glimpse into a typical day in the world of Parkview, from co-workers' routines to several patient-provider interactions. 

"Over the past few weeks, we shared early previews of the campaign with service line leaders across Parkview," said Sangeetha Ragavan, vice president of marketing at Parkview. "Their reactions (including emotional tears) reminded us why this campaign matters. It's not just for the public; it's for every Parkview co-worker. We want our teams to feel proud of the high-quality care and stellar patient experience they provide, and see the difference they make every day."

To hear the patient stories, or submit your own, visit www.parkview.com/stories.

Media contact:
Kaitlyn Hughes
Media Relations Manager, Parkview Health
[email protected] | Cell: 574-780-8425

NOTE TO MEDIA:
Patient stories will roll out in the coming weeks, further highlighting the impact of Parkview's mission through unscripted, patient-led storytelling. 

If your outlet is interested in interviewing Parkview providers or patients about their experience, please contact Kaitlyn Hughes. Production stills from campaign videos are attached. Additional photos and video footage are also available upon request.

SOURCE Parkview Health