She buys: How single women are reshaping today’s real estate conversation

Here in Florida, I’ve seen this firsthand. Whether it’s a professional purchasing her first property, someone downsizing after a life transition or a buyer using generational wealth to acquire a dream retreat, a common thread is clear: Women are embracing real estate as a tool for empowerment and stability.

They aren’t just looking for a place to live, they’re seeking homes that reflect how they live.

Priorities often center around practical luxury including thoughtful layouts, low-maintenance

options, community amenities and a connection to lifestyle. Flexibility matters, especially when caring for aging parents, hosting visiting children or balancing remote work with wellness routines.

Today’s female buyers are focused on security, efficiency and lifestyle flexibility. Many prefer

low-maintenance residences in vibrant, amenity-rich neighborhoods, often homes that align with their needs. Safety remains paramount, with strong preferences for secure access, well-lit streets and thoughtful layouts that support both independence and long-term investment potential. And while some are navigating these purchases solo, they are deeply engaged in the process.

Asking questions, identifying what matters most and thinking long-term. Many are open to

unconventional options if it means living in a location they love or investing in a property that

suits their goals.

We are seeing this trend play out on the national stage. The National Association of Realtors

notes that many single women prioritize neighborhood safety, community access and multigenerational living arrangements—essentials that offer peace of mind and practicality. 

They are also more likely than men to explore condominiums, townhomes or multifamily properties, valuing adaptability over convention.

What’s perhaps most important is what lies ahead. According to the Bank of America Institute, women are projected to control $34 trillion in investable assets by 2030. Many are already applying this capital toward real estate—using their financial influence not just to buy homes, but to shape markets. Sotheby’s International Realty’s 2025 Luxury Outlook confirms that women, particularly millennials, are a driving force in luxury homebuying.

Real estate, at its best, is about legacy—about how people choose to live, invest and create

stability across generations. As women continue to lead in this space, our role as advisors is to listen closely, stay relevant and support them with insight that matches their vision. 

Lauren Endsley is a Global Real Estate Advisor with Premier Sotheby’s International Realty.
This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

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