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1 week ago
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Presidents' Day is in full swing and it's loaded with home-upgrade bargains. First stop: your bathroom where new towels that blend sophistication and softness are in order. For that, we look to Brooklinen, where style and comfort collide. For a limited time, it's offering the Dreamweave Waffle Towel — our top pick out of dozens tested — at a discount of $22 or over $40 when you bundle. This ultra-cozy, yet breathable towel has won our hearts and now's your chance to get it at a massive markdown.
True to the name, Dreamweave towels combine cloud-level softness with their waffle texture for luxe spa-worthy coziness.
Why is it a good deal? 💰
Brooklinen towels and home goods only go on sale a few times a year, so if you've been waiting for a price drop to check out what this premium has to offer, Presidents' Day is the time to do it. The waffle towels typically cost $89 a set (or $44.50 each), but this weekend you can score them for just over $33 and if you get one of the bundles, they break down to $30 each. Shopping hack: Last time I checked, the brand was still offering 10% off with email signup for additional savings
Quirky pet-approved: The Dreamweave Waffle Towel arrives in every shade you need, from bright white to moody charcoal to soothing Ocean blue. (Brooklinen)
Why do I need this? 🤔
Having owned and tested my fair share of Brooklinen's products, I can attest to the quality this premium brand is known for. I swear by Brooklinen's deep-pocketed sheets for my 12-inch mattress (they glide over corners easily, stay put, and despite countless washings, have retained their softness).
In my in-depth review, I found that Brooklinen’s Dreamweave Waffle Towel follows the traditional waffle design, complete with deep, spongy square pockets. Many waffle towels I’ve tested feature a stitched edge, but the Dreamweave uses the same gauzy fabric from edge to edge, giving it a polished, cohesive look.
But what really set this towel apart from the competition in testing was its ultra-cozy feel. Made of 100% long-staple Turkish cotton that's been pre-washed for softness, it was the coziest towel in my initial assessments and remained so after five wash-and-dry cycles. It didn't seem to lose any color (if anything, it appeared a tad more saturated in the end). And it was the fastest drying: When tumble-dried on low, it was ready to go in about 10 minutes, whereas others took 30 minutes or so.
You can get Brooklinen's waffle weave in a hand towel, washcloth, bath sheet and robe. You can also get towel bundles for a savings of up to $100.
Stock up on these editor-loved waffle towels — available in new colors — now to layer on the cozy texture, then use them to lighten up come spring and summer.
More Presidents' Day deals
Want to browse some more deals? Here are a few more picks from Brooklinen's Presidents' Day sale that are worth a look:
Percale sheets are a bedding classic, with Brooklinen's among the most durable I've tried. I've owned sets for several years, with no signs of wear and tear. They fit thicker mattresses: Mine is 12 inches thick and I never have to worry about these sheets shimmying out from corners or under the bed.
For a more sophisticated feel, Brooklinen's bestselling luxe sateen retains its durability while integrating a silky-smooth sheen. I love the brand's striking hues and prints for showing off the brilliance of the color saturation, and I'm particularly jazzed about the new Ikat collection.
Soft yet lightweight, this blanket would make the perfect addition to any bed or sofa. Right now, you can score 40% off, plus the additional 20% off as part of the Presidents' Day promotion in this beautiful, year-round neutral.
Cable-knit throws have been trending the past few seasons, and for good reason: They're warm enough to make a bed (or living room) feel cozy while adding an additional layer of texture and style to your space. This one also happens to be machine washable for easy cleaning, and it's currently available for more than 50% off in reds, creams and grays.
This cotton quilt in an eye-catching mossy green shade is lightweight, yet comfortable for year-round layering — and it's currently on sale for more than 50% off. Nab the matching shams on sale, also at a deep discount, to complete your set or to mix and match with other linens you own. I suggest you add to cart ASAP as I don't anticipate this item, at this price, being available for too long.
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