There’s a talent to making things beautiful, and in Japan, there’s a word for it. Monozukuri, which translates to “craftsmanship”, speaks to the country’s devotion to high-quality and often visually mesmerizing creations. Precision, patience, and artistry are highly prized, and across Japan’s eateries, markets, studios, and workshops, travelers are invited to join in.
On a recent journey to Tokyo, National Geographic photographer Jonathan Irish explored hidden gems, bustling neighborhoods, and vibrant cultural districts in this lively, cosmopolitan metropolis, and found that monozukuri abounds.
At Koffee Mameya Kakeru, monozukuri—or the art of meticulous craftsmanship—comes to life in beautifully arranged rows of expertly curated coffee.
“Despite Tokyo's rapid growth and modern landscape, the city's rich history of craftsmanship remains a timeless part of its identity today,” says Irish. “I came away with a strong impression of just how much care and effort are spent on doing it right, doing it well, and making it beautiful.”
Discover Tokyo, Japan, through Irish’s lens, and see why this city should be your next adventure.
Savor the flavors of Tokyo
When it comes to seamless cultural immersion, Tokyo―a bona fide culinary capital ―ranks high. Open-minded travellers are rewarded with unique flavors, homegrown ingredients, and cooking styles that reflect both traditional Japanese culture and modern global influences.
In Tokyo’s Sangenjaya neighborhood, a must-visit foodie hub just west of the popular Shibuya, Irish started his gastro-journey at Tokyo Gyozaro. There, pan-fried dumplings known as gyoza—stuffed with pork and green onion—made for the perfect first bite.
A row of golden, crispy gyoza from Tokyo Gyozaro proves that simple ingredients, done right, can deliver an unforgettable burst of flavor.
Food is even faster at Izakaya Hoshigumi. The word “izakaya,” which loosely translates to “stay, drink, place,” underscores the true nature of these establishments—few seats, tasty bites and great sips. Hoshigumi is renowned for its signature fried skewers called kushiage, which come in a variety of meat, vegetable, and seafood options.
“It’s meant to be a quick bite,” says Irish of the breadcrumb-coated skewers. “It’s the kind of thing you crave on your way home from work or after a late night out.”
Inside Izakaya Hoshigumi, you’ll find the true spirit of Tokyo’s nightlife—welcoming, lively, and endlessly satisfying.
Meanwhile, the experience at Yukihanabi offers a refreshing change of pace. This upscale, stylish restaurant specializes in food from Hokkaido, Japan’s northernmost region. Here, you’ll want to linger to savor both the dishes and the gorgeous presentation of delicate sashimi or crunchy karaage (Japanese fried chicken).
To come. Photograph by Jonathan Irish
To come. Photograph by Jonathan Irish
And at Kozakura, a cozy neighborhood hotspot, the must-try dish is katsudon—a deep-fried, gluten-free pork cutlet served over rice and topped with an egg. While you wait, chat with Uehara Hiroshi (Hiroshi-san) the affable host—who was a customer here for years before moving behind the counter.
“I enjoyed the food, but the atmosphere was even better. It’s a must-visit for anyone who wants to enjoy great meal in a cool space," says Irish.
Katsudon, one of Japan’s most beloved comfort foods, offers a warm, satisfying taste of tradition. And with Hiroshi-san (pictured) as your host, you’ll feel right at home from the moment you walk through the door.
Discover the bustle of open-air markets
Tsukiji Outer Market is one of Tokyo’s most vibrant and exciting spots to visit today. The market's bustling atmosphere and diverse offerings make it a must-visit for anyone looking to experience the authentic charm of Tokyo. With over 300 shops and restaurants, it’s a place where you can discover everything from fresh sushi to unique, handcrafted goods, all while soaking in the lively energy of the market’s stalls and street scenes.
At the renowned century-old seafood store Tanaka Shoten, Irish sampled saketsuke—a distinctive Japanese dish in which fish is preserved by soaking it in sake. The shop owner’s grandfather started the business as a hobby, but now the tiny stall hosts both regulars and curious travelers. “There’s big love for it there,” says Irish. “And it’s a really interesting flavor.”
At Tanaka Shoten, skilled hands carefully salt fresh fish to create saketsuke, a traditional method of preserving fish with time-honored expertise.
History is a throughline in the plentiful market stalls. The founder of Sugimoto Hamono, a Japanese knife shop, was an 1800s samurai sword maker. Shopkeeper Ishikawa-san walked Irish through the modern options, guiding him to the best choice for his home-cooking needs. Having his purchase engraved in katakana (syllabic Japanese script) made it even more special.
To come. Photograph by Jonathan Irish
To come. Photograph by Jonathan Irish
For a unique sweet treat, visit Tsukiji Solatsuki. Their take on the popular strawberry daifuku―the red bean paste-stuffed mochi (in flavors ranging from chocolate to mango) topped with a large local strawberry―is even tastier than it looks. Be sure to try the white strawberry options too: They are fully ripened and surprisingly sweet.
Sweet and satisfying, strawberry daifuku from Tsukiji Solatsuki combines the vibrant freshness of ripe strawberries with the soft, chewy texture of mochi—pure bliss in every bite. Earn 2X AAdvantage® miles at restaurants with the Citi® / AAdvantage® Platinum Select® card. Learn more here.
And if you need a break from busy market, head to the second floor where you can sip a cup of coffee or bowl of broth (miso soup) in a quiet, nostalgic atmosphere. For almost 50 years, the tiny Kissa Mako shop has been serving local market staff delicious brews in a traditional setting, acting as a true hidden gem within this wonderful market.
In the heart of Tsukiji Outer Market, Kissa Mako offers visitors a peaceful retreat complete with pour-over coffee that's rich, aromatic, and full of flavor.
Experience the art of Japanese craft
Throughout Tokyo, artists dedicate themselves to mastery of all kinds. At the Shunkaen Bonsai Museum, thousands of bonsai trees, some hundreds of years old, are painstakingly cared for and curated. (It can take as long as four hours a day just to water them all!) For Irish, watching bonsai master Kunio Kobayashi’s hands fly through the air as he worked was beyond breathtaking.
To come. Photograph by Jonathan Irish
To come.
He found that same patient dedication at the Takahashi Kobo Art Studio where Irish worked alongside Yukiko Takahashi, a sixth-generation owner of the studio, to learn the art of Edo-period, or ukiyo-e, woodblock printing. Together, they layered ink-laden, engraved wooden blocks in a particular sequence on the paper, following the art. Dating back to the 17th century, this artmaking technique has been perfected over generations, with the Takahashi family business, established more than 160 years ago, continuing the tradition. The beauty of the finished product stands as a testament to their perseverance and artistry.
To come. Photograph by Jonathan Irish
To come. Photograph by Jonathan Irish
Patience is also required at the Koffee Mameya Kakeru, where patrons can opt for an omakase—literally translated to 'I’ll leave it up to you'—a chef’s choice coffee bar experience. In this setting, baristas here are like scientists (with the white lab coats to prove it), delivering methodic perfection in the form of cold brews, pour-overs, innovative cocktails and zero-proof beverages. In many ways, the omakase experience is the perfect example of how Tokyo’s craftsmanship perseveres, requiring trust in those with the skills to deliver the experience. “The space here is beautiful and quite special,” says Irish. “It’s the kind of place where you can walk in, relax, and enjoy a really good cup of coffee.”
Experiencing coffee omakase at Koffee Mameya Kakeru is a deep dive into precision, passion, and the art of brewing—where every cup is curated like a fine tasting menu.
From vibrant culinary experiences to immersive cultural traditions, Tokyo offers a journey that celebrates both its rich history and modern ingenuity. As Irish discovered, the city invites you to not only witness its beauty but to become part of a living legacy. Whether you're savoring a meal, exploring a market, or marveling at traditional arts, Tokyo awaits—ready to offer those who visit an unforgettable adventure.
Comments