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Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

A stand in Oriental Trading featuring Buffett-themed confectionery.

Oriental Trading was selling Buffett-themed confectionery.Theron Mohamed/BI.
  • Warren Buffett's Berkshire Hathaway hosted a shareholder shopping day as part of its annual meeting.

  • See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot were among the brands there.

  • One shopper was carting two dozen plush toys, while another two had a massive haul.

Warren Buffett's shareholders have traveled from far and wide to hear him speak this weekend — and to scoop up their own deals at Berkshire Hathaway's "Bazaar of Bargains."

Around two dozen of Buffett's businesses — including See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot Flying J — set up shop on Friday and Saturday in the CHI Health Center, the venue for his annual shareholder meeting in Omaha, Nebraska.

Business Insider scoured the wares on offer and interviewed shoppers about their hauls. Scroll down for a photographic tour of the event.

Shoppers arrived early to skip the lines.

Crowds outside the CHI Health Center in Omaha.

Eager shoppers arrived early to beat the crowds.Theron Mohamed/BI

Friday's shareholder shopping day only began at 12 p.m., but people were already lining up to collect their entry passes and waiting for the doors to open before 8 a.m.

Once attendees were allowed inside, there was a huge rush to buy golf-themed Squishmallows in the likeness of Buffett, his late business partner Charlie Munger, and a caddy character named Omaha.

Within moments of the event's start, people were lugging around huge Squishmallows bags filled with the trio, as well as Pikachu and other cuddly critters.

They couldn't resist the photo ops.

A shareholder poses with a cardboard cutout of Warren Buffett.

People couldn't get enough of taking pictures with Buffett and various corporate mascots.Theron Mohamed/BI

Shareholders waited patiently to have their photo taken with various cardboard cutouts of Buffett around the room.

They also posed for pictures under the welcome sign and took selfies with giant mascots for Geico, Oriental Trading, and Squishmallows.

Squishmallows were hot commodities.

A Jazwares employee holding a Warren Buffett plushie.

Jazware employee Brett Ingraham holding a Warren Buffett plushie.Theron Mohamed/BI

"We bring the fun," Bret Ingraham, a senior director of public relations at Jazwares, told BI during a tour of the company's booth.

Squishmallows is best known for its plush toys — Ingraham said they sell 1,000 an hour at the busiest times. But more recently, they've struck licensing deals to roll out building kits, cosmetics, electric toothbrushes, and more.

The maker of plush toys has expanded into bedding.

Squishmallows bedding

Squishmallow was showing off its customized bedding.Theron Mohamed/BI

Squishmallows has also ventured into the bedding business by making its own pillows and pillowcases.

Ingraham said the company makes Buffett more accessible to the masses, adding that it's "introducing a new generation to Warren Buffett and Berkshire Hathaway in a fun, cuddly, cute way."

Bill Hughes was bringing home the Buffetts.

Many shoppers had huge bags of Squishmallows.

Bill Hughes bought around two dozen Squishmallows to ship home.Theron Mohamed/BI

Bill Hughes, 40, told BI he works at a financial advisory firm in Oklahoma. He was lining up to ship multiple massive bags of Squishmallows back home when BI caught up with him.

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