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Warren Buffett's Berkshire Hathaway hosted a shareholder shopping day as part of its annual meeting.
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See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot were among the brands there.
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One shopper was carting two dozen plush toys, while another two had a massive haul.
Warren Buffett's shareholders have traveled from far and wide to hear him speak this weekend — and to scoop up their own deals at Berkshire Hathaway's "Bazaar of Bargains."
Around two dozen of Buffett's businesses — including See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot Flying J — set up shop on Friday and Saturday in the CHI Health Center, the venue for his annual shareholder meeting in Omaha, Nebraska.
Business Insider scoured the wares on offer and interviewed shoppers about their hauls. Scroll down for a photographic tour of the event.
Shoppers arrived early to skip the lines.
Friday's shareholder shopping day only began at 12 p.m., but people were already lining up to collect their entry passes and waiting for the doors to open before 8 a.m.
Once attendees were allowed inside, there was a huge rush to buy golf-themed Squishmallows in the likeness of Buffett, his late business partner Charlie Munger, and a caddy character named Omaha.
Within moments of the event's start, people were lugging around huge Squishmallows bags filled with the trio, as well as Pikachu and other cuddly critters.
They couldn't resist the photo ops.
Shareholders waited patiently to have their photo taken with various cardboard cutouts of Buffett around the room.
They also posed for pictures under the welcome sign and took selfies with giant mascots for Geico, Oriental Trading, and Squishmallows.
Squishmallows were hot commodities.
"We bring the fun," Bret Ingraham, a senior director of public relations at Jazwares, told BI during a tour of the company's booth.
Squishmallows is best known for its plush toys — Ingraham said they sell 1,000 an hour at the busiest times. But more recently, they've struck licensing deals to roll out building kits, cosmetics, electric toothbrushes, and more.
The maker of plush toys has expanded into bedding.
Squishmallows has also ventured into the bedding business by making its own pillows and pillowcases.
Ingraham said the company makes Buffett more accessible to the masses, adding that it's "introducing a new generation to Warren Buffett and Berkshire Hathaway in a fun, cuddly, cute way."
Bill Hughes was bringing home the Buffetts.
Bill Hughes, 40, told BI he works at a financial advisory firm in Oklahoma. He was lining up to ship multiple massive bags of Squishmallows back home when BI caught up with him.
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