United expands westward with addition of MORE Realty

“The main drivers in our decision to affiliate with United are the people we’ll be working with and the trust we have in them, as well as the added opportunities that this will bring for our agents. We have found good people we can trust in United,” Paul Knighton, CEO and president of MORE Realty, said in a statement.

“Our company ownership, name, identity and culture remain intact, and we now have even more resources to help agents thrive.”

The Knightons founded MORE Realty in 2015. The firm is currently home to 900 agents who operate in four states, and it is now one of the largest independent brokerages in Oregon. According to a press release, with the support of United, MORE Realty is already eyeing expansion opportunities into several other Western states. 

Paul Knighton added that United’s purchasing power was also a major factor in MORE’s decision to affiliate. 

“With scalability now a reality, we benefit from an umbrella of tools, support, merger and acquisition assistance and technology,” he said. “The ability to take on new opportunities is possible because there’s a strong, enthusiastic partner supporting our growth.”

United’s leadership is also excited about the addition. 

“Paul, Denise and team will be such great additions to our national network. Their culture and appetite for excellence are perfectly aligned with our mission to improve the financial trajectory of our agents’ and brokers’ careers and lives,” United President Rick Haase said in a statement.

“Our ability to deliver high-impact tools and services as well as our national network of brokerage operations experts will be rocket fuel for their growth.”