.png)
German (DE) 
English (US) 
Spanish (ES) 
French (FR) 
Hindi (IN) 
Italian (IT) 
Russian (RU) 
1 day ago
1
As a long-time fashion editor, I've seen my share of style trends come and go. But one aesthetic that truly stands the test of time? The “rich mom” look. It's all about embodying a vibe of quiet luxury, where the focus is on understated elegance. Picture chic and simple outfits in neutral shades and effortless silhouettes. Curious to dive deeper? Below I break down everything you need to know about the fashion craze and even show you how to rock the vibe without spending a fortune.
What is the "rich mom" aesthetic?
The look is basically saying: "I have money, but I'm not rubbing it in your face." Meaning: Loud prints, labels and flashy logos are a no no! Think toned-down pieces Meryl Streep or Diane Keaton would wear in a Nancy Meyers movie: linen pants, cozy cardigans, oversized button-downs, sleek comfy shoes and easy-breezy dresses in soft neutrals or subtle patterns.
Natural fibers that drape nicely are key. Wealthy moms often steer clear of fleeting trends, opting instead for timeless shapes in high-quality fabrics like silk, cashmere, linen and wool. A little wrinkle here and there? No biggie, it just adds some texture. (Case in point: Gisele's I-woke-up-like-this look below).
You might have heard the saying, "Wealth whispers," and it truly applies here. The goal is to present as polished without screaming it, and without much effort. That’s why monochromatic outfits are popular among the "stealth wealth" crowd; they’re sophisticated, yet simple to put together. It's all about channeling that leisurely lifestyle — whether you're hosting brunch with friends, shopping at the farmer's market or walking along the beach. Embrace the comfort and elegance!
Celebs like Gisele Bündchen, Rosie Huntington-Whiteley and Sofia Richie Grainge have all sported the "old money" look lately. Just scroll through their social media pages to see their perfectly imperfect, neutral-toned outfits. And for even more inspo, watch an episode of Meghan Markle's lifestyle show With Love, Meghan, where she embodies that stealth-wealth feel with relaxed button-downs, cozy sweaters and all-white ensembles.
How was the term coined?
While it's more of a lifestyle that's been around for decades rather than a fast-fading trend, the "rich mom" term started back in 2020 by TikTok user Christina Najjar (aka Tinx), who went viral with her "rich-mom starter pack" videos. These clips playfully showcased the fashion, activities and behaviors of wealthy moms from various cities. Fast forward to 2023, and the aesthetic blew up after everyone started obsessing over Gwyneth Paltrow's "stealth wealth" looks during her ski collision trial, when she wore belted cardigans, matching sets, silk blouses and chunky knits. Since then, "rich mom" energy has shown no signs of slowing down — even if the term itself fades from the lexicon, these looks are so clean and classic they'll never go out of style.
How to get the look without being rich (or a mom)?
Surprise! Even though "rich moms" wear designer brands like The Row, Brunello Cucinelli, Loro Piana and Ralph Lauren, there are so many affordable pieces that don't necessitate a black Amex card.
It’s all about smart shopping and picking out pieces that give off a luxurious feel. Think minimalistic, classic styles that work for various occasions, like straight-leg jeans that will never go out of fashion or a tailored dress that highlights your silhouette beautifully. If that designer wool coat or cashmere cardigan is out of reach, don’t worry! Many brands offer blended materials that still feel fabulous and don’t look flimsy. Remember that well-fitting pieces create an impression of refinement, which is why wealthy people have a tailor on speed dial. A quick trip to the tailor can make even an affordable pick look ultra-luxe if it fits you properly.
Want more inspo? I've discovered some amazing pieces — all for under $100!
Shop my favorite "rich mom" styles
No "rich mom" wardrobe is complete without a comfy, crisp shirt in classic stripes. This relaxed option has an oversized fit for tons of styling options, whether you tie it up, tuck it in or layer it under a sweater. Extra points for wearing it unbuttoned over your swimsuit — it makes for a sleek cover-up. I really like that it's mostly made of cotton (with a smidge of poly thrown in for good measure) — it's soft while still maintaining a nice structured feel. Just what you want for a laid-back, chic look!
This stunning stark white shirtdress cinches in at the waist to show off your shape. It's so elegant, it's giving me Meghan Markle vibes. Only a rich mom like her would be blissfully unconcerned about stains as she whips up dishes on her show in all-white ensembles. While I wouldn't choose this to cook in, I would wear it to work under a tailored blazer or chunky cardigan or out to a nice dinner.
The slouchy, casual tote is one of the biggest "it bag" trends right now. Instead of shelling out $5,000 on the Bottega Veneta that rich mom Hailey Beiber owns, I recommend this similar style that looks expensive but is actually just $40. Bonus: It has a magnetic closure zipper pocket and also comes in tan and black.
Whether you wear it open, buttoned or layered over (or under!) another sweater or dress, there's no denying how versatile a simple, crisp cardigan is. And you should never underestimate the staying power of classic navy, though there are 10 other shades to choose from.
Linen pants are a spring and summer must-have for the wealthy set, and this sleek pair will be a great addition to any wardrobe once the weather starts warming up. The drawstring waist makes them comfy and forgiving on an indulgent vacation. Plus, the breathable fabric will keep you cool when the temperatures rise, and they look more polished than your go-to denim shorts. I like that they're incredibly stylish and that the simple design will let my sandal collection take center stage when the time comes.
I love a matching set no matter the season, but for spring this lightweight short-sleeved style is ideal. Loungewear looks luxe when it's monochromatic; you'll give off a sophisticated and pulled-together vibe, even though it feels like you're wearing sweats. The pale apricot hue is incredibly refined, but there are 16 other colors to shop.
Cashmere sweaters are a staple in any rich mom's closet but guess what? You don’t have to spend a fortune to find a high-quality piece. This 100% cashmere sweater is under $100 and Yahoo editor-approved. Commerce Manager Julia Webb says, "feels luxe, and it's also not too fragile — it's durable enough I can wear it multiple times a week." And with an impressive 25 colors to choose from, you're sure to find one (or more!) that you'll love.
Like a little black dress and your go-to pair of jeans, having a cute and comfy pair of sneakers is non-negotiable for a stealth wealth wardrobe. These popular New Balance kicks come in a toned-down design and neutral colors that subtly fade into the background rather than scream, "Look at me!" Plus, their comfort features like cushioned insoles and rugged soles will literally take me anywhere this spring.
When you think of refined, polished pieces, nothing quite embodies quiet luxury like a silky slip skirt. This Quince style is made from 100% mulberry silk but is just $70 (compared to similar options at close to $200). And the fact that you can toss silk in the wash instead of taking it to the dry cleaners makes this worth every penny. I already own and love the brand's washable silk blouse, and I can't wait to channel my inner "rich mom" by picking up this matching skirt too! It’s just too good to pass up.
It doesn't get much more classic than a pair of well-made straight-leg denim — Cindy Crawford has been wearing this style for decades. This high-waisted staple flatters almost every body type, and with so many washes available, you can rock a different shade almost every day of the week. I love that you can keep them casual with your favorite t-shirts and sneakers or dress them up with strappy heels and a blouse. They're something you'll reach for year-round... guaranteed.
Comments