Wyndham brings Super 8 hotel brand to Saudi Arabia

Hotel franchising company Wyndham Hotels & Resorts has announced a significant expansion in Saudi Arabia through an exclusive development agreement with Le Park Concord Company.

This move aims to launch the Super 8 by Wyndham brand across the country, with a plan to open 100 hotels over the next ten years.

The development agreement was supported by the Ministry of Tourism of Saudi Arabia, highlighting its focus on the national tourism objectives.

Wyndham Hotels & Resorts EMEA president Dimitris Manikis said: “Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure.

“Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets.”

Saudi hotel operator and developer Le Park Concord currently manages 13 properties and has 13 hotels in the pipeline. These will contribute more than 2,000 rooms to the company's expanding portfolio.

Amid Saudi Arabia's Vision 2030 transformation, Wyndham and Le Park Concord are poised to cater to both international and domestic travellers.

The first Super 8 hotel is slated to open next year, with future locations planned along major highways and in urban and transit hubs such as Jeddah, Riyadh, Makkah, Madinah, and the Al Khobar/Dammam area.

The initiative is a part of Wyndham's commitment to accessible and sustainable hospitality in the region, with properties expected to feature modular construction and environmentally friendly designs.

Le Park Concord Company CEO Fiaz Talal Alenezi said: “Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards and the assurance of Wyndham Rewards, one of the world’s most trusted loyalty programmes.

“Together, we will offer affordable, quality stays to meet the needs of a rapidly expanding visitor base.”

Wyndham operates approximately 9,300 hotels in over 95 countries.

This expansion in Saudi Arabia follows Wyndham's recent announcement of plans to introduce the brand to Spain and Portugal, with 40 hotels expected to open in the next ten years.

In July 2023, the hotel franchiser also announced the opening of Ramada Encore by Wyndham Al Khobar Corniche in Saudi Arabia.