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Kids Retailer Carter's Announces New CEO Amid Stock Slump

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Aaron McDade

Wed, Mar 26, 2025, 6:58 AM 1 min read

Aimee Dilger / SOPA Images / LightRocket via Getty Images

Aimee Dilger / SOPA Images / LightRocket via Getty Images

  • Children's retailer Carter's on Wednesday announced that Doug Palladini will become its next CEO.

  • Palladini has previously worked as a brand president leading V.F. Corporation's Vans brand.

  • Carter's sales and profits declined in 2024, and shares have lost around half their value over the last year.

Child and baby retailer Carter's (CRI) announced on Wednesday the appointment of Doug Palladini as its next CEO.

Palladini most recently started his own consulting firm, and previously served as global brand president for V.F. Corporation's (VFC) Vans brand. He will start as CEO of Carter's on April 3, the company said in a statement.

“I am eager to continue to advance the important work underway in our retail and wholesale businesses, further build upon Carter’s brand equity, and create lasting connections with our customers through accelerated relevance, inspiring products, and meaningful storytelling," Palladini said.

Carter's previous CEO Michael Casey announced his retirement in January following a more-than-15-year run as the retailer's top executive. The change comes as shares of the retailer that owns its namesake brand as well as the OshKosh B'Gosh brand are down nearly 50% over the last 12 months.

In its latest earnings last month, Carter's reported revenue and earnings that declined year-over-year, and projected sales and adjusted earnings per share (EPS) likely to decline again in the first quarter and full year of 2025.

Carter's shares were up less than 1% Wednesday morning.

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